A rollable TV . . . Amazing!

When turned off, the screen rolls up and completely disappears, leaving an unassuming piece of furniture.

LG’s rollable OLED TV is incredible, and it’s actually going on sale in 2019

Turned off, the “TV” is just a piece of furniture reminiscent of a minimalist, modern sideboard or credenza: a low-slung stand supporting a sleek silver box. Cloth conceals a Dolby Atmos sound system and a full-width sliding door on the top back conceals the screen itself.

Power the TV on and the door slides back and the screen slowly majestically rises out of the box, unrolling and achieving its full height in a few seconds. And suddenly, there’s a big TV.

Press the button again to power it off and the TV screen goes black and descends back into its box, the door slides shut and it’s furniture again. It’s like no TV you’ve ever seen.

It’s also more versatile. A button on the remote lets you put the TV into “line view,” where it rolls back up and descends into the box until maybe a quarter of the screen is visible. LG has designed a special home page for this short, wide screen shape, and it can display a clock with weather, personal photos or moving ambient designs. And the screen can disappear completely while music plays — the set’s sound system can interface with your phone via Bluetooth.

Unrolled in TV form, the television screen looks stiff and solid. The OLED screen material itself is affixed to numerous thin horizontal bars that support its structure, raised and lowered by a pair of riser arms on the back side. It’s wild. And the sample showed no wrinkles or signs of stress from rolling up that I could discern.

Aside from its sleeker silver remote and incredible design, this 65-inch set is just like LG’s other 2019 4K OLED TV. In our tests, organic light-emitting diode-based televisions produce the best picture quality available today, and the company promises improved processing, HDMI 2.1 and some other tweaks this year.